Sony is making a bold bet on an African gaming startup

Sony is making a bold bet on Africa's video game industry.

The deal aims for a strategic partnership, and details are in progress.

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Carry1st CEO Cordel Robbin-Coker pitched Africa as a growing gaming market.

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Africa, especially Nigeria, Morocco, and Algeria, shows rising interest in gaming consoles.

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Sub-Saharan Africa's gaming industry is expected to exceed $1 billion in 2024.

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Gamers in Africa often buy consoles from unofficial sources, presenting challenges and opportunities.

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Sony seeks to expand PlayStation reach in Africa through Carry1st's expertise.

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Sony aims to achieve record sales of 25 million PlayStation 5 units in 2023.

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Carry1st's Pay1st service enables African gamers to purchase games using local payment methods.

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Sony and Carry1st explore digital payment support and capitalize on online gaming trends.

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