A popular bikini brand based in Australia is facing backlash on social media

after it used a male model to show off one of its latest swimwear designs.

According to the New York Post, Moana Bikini, 

owned by Australian body-positivity influencer Karina Irby,

shared a video on its official Instagram page on January 20

male model posing in a white one-piece swimsuit worth $130.

“OBSESSED WITH THIS LOOK,” the company captioned the video, 

featuring Jake Young modeling a size small bathing suit.

Many questioned the brand's commitment to women and said they would be unfollowing the page.

Outraged users also accused the brand of ''allowing men to encroach on women's spaces'' and called it ''insulting to women.''